DANIYAL ARIF.
Consult with me

Ads bring customers. Operations keep them.

I'm Daniyal Arif. I fix the operations behind growing brands, from sourcing and stock to customer service and retention, so every sale is delivered well and every customer has a reason to come back.

Try the supply chain tools
Operations roadmapsSOP designCustomer serviceRetention flowsOrder-to-deliveryDemand planningSafety stockGMROILanded costCost controlSourcing from ChinaNegotiationBusiness operations

Does this sound like your business?

These are the problems growing brands hit as orders start coming in. Each one has a fix.

The problem

Orders are coming in, but deliveries are late and customers keep asking where their order is.

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The fix

I design the order-to-delivery flow: clear steps, clear owners and tracking updates, so customers always know where their order is.

The problem

We run out of our best sellers while slow products pile up.

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The fix

Demand planning and forecasting keep best sellers in stock and stop cash getting locked in aged and dead inventory.

The problem

Customer complaints keep piling up and nobody owns the fix.

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The fix

Customer service SOPs that decide who answers, how fast, and how every issue gets closed, with lessons fed back into operations.

The problem

Customers buy once and never come back.

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The fix

Retention flows after delivery: follow-ups, feedback loops and repeat-purchase paths that become part of daily operations.

The problem

Costs keep rising and margins keep shrinking.

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The fix

Right sourcing and direct factory negotiation. I've cut a brand's cost price by up to 22%.

The problem

Everything depends on the founder. Without me, nothing runs.

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The fix

Operations roadmaps and SOPs, so your team can run the business without you in every decision.

I design the flow behind every sale.

Marketing and ads bring the sale. I'm not a marketer. I design everything that happens after it, from the first order to the repeat purchase.

  1. 1

    Order in

    Order intake and confirmation, so no order gets lost.

  2. 2

    Stock ready

    Planning and inventory, so the product is actually available.

  3. 3

    Pack and ship

    SOPs for packing, dispatch and courier handoffs.

  4. 4

    Delivered

    Tracking, updates and a plan for delays and returns.

  5. 5

    Support

    Customer service flows: who answers, how fast, how issues close.

  6. 6

    Come back

    Retention: follow-ups, feedback and repeat purchases.

Supply chain tools

Free calculators for the numbers behind healthy inventory. Pick a tool and enter your own figures. Use one currency and one unit of measure per tool.

Numbers that moved.

Results from more than six years of hands-on operations work.

99%

Lower out-of-stock ratio

Better forecasting and replenishment kept the right products available.

30%

Revenue increase

Achieved through a mix of strategies across planning, assortment and distribution.

30–40%

Annual cost savings

Cost cutting and cost management that held up year after year.

Up to 22%

Lower cost price

Cut a brand's cost price through right sourcing and direct negotiation.

Stable

ITO and improved GMROI

Aged and dead inventory cleared, releasing revenue that used to sit stuck in stock.

6+

Years in operations

Hands-on experience across retail, e-commerce and distribution.

What I fix.

Hands-on operations work, from the roadmap down to the daily process.

Operations roadmaps and SOPs

I map how your business runs today, close the loopholes in ongoing operations, and write SOPs your team can follow.

Customer service systems

Fix how your brand answers, resolves and learns from customer issues, so problems get closed instead of piling up.

Customer retention strategies

Design the follow-ups and feedback loops that turn first-time buyers into repeat customers.

Sales growth through operations

Find where sales leak between the order and the customer, and fix those flows so more of your demand turns into revenue.

Demand and supply planning

Accurate forecasts and demand analysis that fix supply and demand mismatches before they cost you sales.

GMROI and dead inventory

Raise the return on the stock you hold, stabilise turnover, and free the revenue locked in aged inventory.

Sourcing and negotiation

Direct factory relationships, sourcing from China, vendor management and negotiation that bring your cost price down.

Product, e-commerce and distribution

From product prototype to finished product, with e-commerce and retail distribution workflows built to scale.

Principles I work by.

A few lines that guide how I fix operations.

Marketing brings the first order. Operations earns the second one.

Daniyal Arif

Stock on the shelf is cash that has stopped moving.

Daniyal Arif

If it only works when the founder is watching, it isn't a system yet.

Daniyal Arif

Cost isn't discovered at checkout. It's negotiated at the factory.

Daniyal Arif

A forecast is only useful if your team acts on it.

Daniyal Arif

Growth without operations is just a bigger mess.

Daniyal Arif

Started on the shop floor.

I began my career as a shop cleaner and stock loader. Six-plus years later, I help businesses fix their ongoing operations and build a foundation that growth can't break.

I've worked at every layer of an operation, so the systems I design hold up on the floor as well as in the spreadsheet.

  1. Shop cleaner

    Where it started, learning the business from the floor up.

  2. Stock loader

    Handling stock first-hand.

  3. Operations and supply chain

    Fixing ongoing operations and designing the business foundation.

Ready to fix what's slowing your brand down?

Tell me where your operations are stuck. I'll tell you where I'd start.

daniyalarif.live@gmail.com

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